As for the 'it'; I'd like to work in employee engagement. Throughout my career I always thought I wanted to work in Marketing; I like business and I like the psychology of behaviour, I am fascinated by creative and well-done marketing communications, and I just love to see it when everything comes together and marketing campaigns reach their target audience well. What I realised recently is that what I'd really like to be involved in in my day-to-day job is to help people enjoy their everyday at least a little bit more; and since a lot of people spend around 1/3 of their time at work, it seems so worthwhile to use my passion for business and psychology to help businesses make this happen, to help their employees find a connection to their work. To me, it's not all that different from Marketing, it's just that the focus is internal rather than external and the goal is slightly different, but it's still about creating loyalty and trust. I'd love to help businesses find ways to implement all these practices everyone knows can be good for morale and productivity, yet few organisations do, because of issues like trust.
If anyone has any tips for getting into employee engagement, please let me know and I'll be eternally grateful :) In the meantime, I shall be applying to jobs that sound like I can use that empathy of mine to make a difference to somebody's day.
Have a great day,